Pumpkin & Cheesecake

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The secrets of a vegan bakery that entices customers to drive across the state

Every month or so, Dwane Bowen drives two hours across Pennsylvania to buy cookies, brownies and sticky buns from a vegan bakery in Bethlehem — and he’s not even vegan. “A friend brought me here about a year ago,” says Bowen, “and I said, ‘It better be damn good if we’re driving two hours just to get a cookie.’ He was right, though.”

Bowen’s pilgrimage is to Vegan Treats Bakery, and owner Danielle Konya says she is not surprised. “We’ve actually found people camping outside the store when we arrived to open up in the morning, from Europe, Israel, all over,” she says. “People track us down.”

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